Who is Oswa ?

💛 Our story at “Aswa”: When your love for your religion turns into a brand that changes perceptions.
Who said that to be modest, you have to sacrifice your appearance?
Who said that Islamic clothing has to be traditional or boring?
Every beautiful story begins with a pure intention…
And ours began with the heart of a man who loves his religion and is jealous of Muslim girls.

He believed that girls deserved Islamic clothing that was more elegant, more comfortable, and made from cleaner materials.
At a time of much talk, an idea was quietly growing:
Why isn’t there a truly Islamic brand?
A brand that doesn’t just sell, but creates… from the very first step, with intention.

And from here, “Oswa” was born ❤️
A brand whose goal isn’t just to sell, but to build relationships.
A family you can return to with peace of mind,
A brand you can belong to, not just buy from.
We want to be a source of trust for girls, merchants, and everyone who deals with us.
We want the relationship between us and people to be based on respect, comfort, and true trust.